6 Linkedin Post Ideas for Businesses

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LinkedIn is a popular social network designed for professionals and people hunting for jobs. It’s unlike other social media networks like Facebook, Twitter, and Instagram, where people can post random pictures and content as much as they want.

LinkedIn ranks as one of the most trusted social networks and has about 100 million visitors per month, this shows that for you to stand out as an authority in your field, you have to be strategic with the kind of content you share.

If you are confused about “what to post on LinkedIn” or wondering about “the right content ideas to share on LinkedIn”, in this article you will get exposed to the best LinkedIn post ideas.

1. Share Industry-based Content: Publishing industry-based content works well on LinkedIn. A lot of people who are following you are doing so because they have gone through your profile and discovered you are a professional in a particular field.If you are a digital marketer, you should be sharing content about digital tools and marketing trends. It helps build your authority and presents you as an expert.

2. Share your Experiences: Storytelling is still a better way to share great content on LinkedIn. Publishing content based on your past experiences as a professional helps others who are also starting or stuck at one point in their career. People get motivated and inspired when they read stories of others who passed through the same challenges and conquered. Publish content that is human relatable.

3. Share Thoughts on Industry Topics: Get into industry topics and share your opinions. It can be on religion, politics, economy, or even lifestyle. People are interested in what your thoughts are about a certain topic and can start conversations around it.

4. Publish Tips and How To’s: Most of your connections are looking for tips on how to succeed in their careers. Some are even looking for How To’s, most especially if they are beginners. Sharing Tips, help you make engaging posts, and increases your following on LinkedIn.

5. Join groups: groups are a great way to start conversations and invariably make connections with other industry leaders. In groups, you can share your content and increase visibility for your business, this helps you connect with relevant people and businesses too.

6. Publish Videos and presentations: With good video content and presentations, you can win on LinkedIn. You can share video content on new tools you are using as a professional or even motivating video content, a simple business template, or a marketing template, the list is endless.